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TV-citizens or cyber-consumers ?
 
The numeric world is knocking at our door. What will be the best and worst about tomorrows' world ? This article appeared in Globe Hebdo in March 1994
 
Text and photos by Jean-François Vibert
 
The nightmare scenario : monsieur Durand, the interactive commercial victim
 
The videophone alarm goes off waking Monsieur and Madame Durand. From the depths of his bed, Monsieur Durand takes hold of his remote control and the face of the TV-Shop presenter appears on the screen on the wall. "Rise and shine my dear Monsieur Durand ! All you have to do to win is answer the..." He cuts the videophone off angrily. " I'm sick of these interactif commercials, we should buy an ex-directory number ".
 
Hoping to find a good film he switches the TV back on. But with 450 channels to chose from it's not easy to find what you want. Finally he hits on Megasoccer, an interactif channel dedicated to soccer. Megasoccer offers a large choice of frames and information about the teams and players.
 
Over a third of the screen is taken up by the show's logos ."That's why it's worth having a big screen" murmurs Madame Durand who prefers watching Mondisport because the screen in that show is logo free and so you can enjoy the 16/9 format.
 
Unfortunately that channel is so expensive that the young couple can only afford to watch it once a month. Half their salary already disappears in pay-channels and the rest in the videophone bills. In the mean time Madame Durand would love to have the Simili 3D system where the actors appear in the middle of the living room ! But to buy that they'd have to win the Cyberloto !
 
The ideal scenario : monsieur Dupont, a model telly-citizen .
 
Monsieur Dupont awakes in a good mood, and instead of switching on his TV-answering machine to watch his video-messages, he asks for the news. The head lines come up on the giant screen of his TVHD : "Following the presidential campaign, preparations have started for the mars mission"...Stop ! he orders the vocal control.
 
Space travel is his greatest passion ! He grabs hold of the track ball remote-control and browses easily through the menus on the different servers. Thanks to the research soft ware on his computer terminal, he is quickly able to behold all the information concerning space travel taken from all the general channels.
 
Later on he will have a look at the scientific files and NASA' info server. This evening, with his kids, he will even connect with a server which simulates perfectly the flying of the Martian shuttle ! Whilst having breakfast, he sends out some urgent video-mail, telly-books two theater tickets and compares two points of view on Algeria entering the EU put forward by two leader writers for main newspapers.
 
Like all his fellow citizens he is very concerned by the evolution of society and he participates actively every month in the government's "telly consultation". Since all homes have been connected numerically, this live electronic referendum enables everybody to manifest their resentment and offer up solutions on the network.
 
 
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© Jean François VIBERT - Journalist and photographer - Paris -
 
Specialised in travels, extrems sports, leisure activities, adventure trips, outdoor sports, deserts and mountains... Trekking, ski, snowboard, mountain, bike, sailing, scuba diving, hiking, in line skating... Texts and pictures for the press and the web, illustration, digital photography, reportages...
Journaliste photographe - Spécialiste des voyages, des sports de glisse, des loisirs, de l'aventure, de l'outdoor, des déserts, des montagnes. VTT, trekking, ski, snowboard, parapente, voile, plongée sous marine, randonnées, roller in line... Textes et photos pour la presse et internet, illustrations, photographie numérique, reportages...
 


 
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